What is GEO?

GEO — Generative Engine Optimization — is the next evolution of SEO.
Instead of only targeting traditional search engines, GEO ensures your content is easy for AI assistants and LLM search systems to understand, cite, and recommend.

It is important to state that GEO does not mean the end of SEO, it is the next step.

LLMs read and process content differently than humans. Good readability for AI means your page:

• Is easy for AI to parse into meaningful pieces
   
• Provides clear context and structure
   
• Contains facts, entities, and relationships that can be used in answers

1. Chunking

Break content into smaller, self-contained sections covering a single topic.

2. Semantic Similarity

Group related ideas together so AI sees them as connected.

3. Natural Language

Use clear, conversational wording — avoid jargon and unnecessary complexity.

4. Structure & Information Hierarchy

Organize content with headings, subheadings, bullet points, and numbered lists.

5. Context Management

Include enough background and details so AI can fully understand without external references.

• Better AI search rankings — content is more likely to be selected and cited
• Lower bounce rates — visitors stay longer when content is clear
   
• Improved user experience — readers find answers faster
  

• Your brand is ready for what is happening now

• Write clearly: Avoid long, complex sentences.
   
• Structure logically: Use headings and bullet points to organize ideas.
   
• Keep paragraphs short: Aim for 2–4 sentences each.
   
• Use visuals: Images, diagrams, and charts help explain concepts.
   
• Optimize chunking & semantic flow: Each section should stand on its own while clearly relating to others.